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Creating Campaigns for Incoming Leads

2,060 bytes added, 17:55, 19 October 2007
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'''[http://smartsimple.com/files/113/f102251/Creating_Campaigns_for_Incoming_Leads_viewlet_swf.html View It Here]'''
 
You define the sources of the different types of leads anticipated, by using the campaign feature.
* If you plan to get leads directly from your web site, you can create a campaign [[Sign-Up Pages|sign up page]] and connect this page to your website.
* You can also upload calling lists as leads into specific campaigns for follow-up.
* This feature is only available if you are in a [[Role|role]] with manager permission for [[Sales Tracking]].
 
1. Click on the '''Campaign''' tab.
 
The campaign page is displayed.
 
[[Image:Camp.png]]
Currently there are no campaigns defined.
 
2. Click the '''New Campaign''' tab.
 
[[Image:Camp1.png]]
The New Campaign window is displayed.
 
[[Image:Camp2.png]]
The following fields must be defined:
 
* '''Name''' - A name for the campaign. For example, Website leads, Trade show leads, Partner leads, etc.
* '''Default Lead Owner''' - Controls who will “own” leads associated with this campaign. The default value is that all leads are available to everyone with access to [[Sales Tracking]]. See below for further details.
* '''Campaign Start and End date''' - Narrative dates indicating the start and end of the campaign – if applicable.
* '''Description''' - Narrative description of the campaign.
* '''Company & Contact Conversion Fields - Company''' - The position on the [[External|external]] [[Organisation Hierarchy|company hierarchy]] where a company should be placed when converted from a lead.
* '''Company & Contact Conversion Fields - Contact Role''' - The [[Role|role]] that should be assigned to contact when they are converted from lead to contacts.
 
3. Set these values as shown below:
 
[[Image:Camp3.png]]
In this example:
* The Campaign will run for one year.
* All leads will be available to everyone with access to [[Sales Tracking|sales tracking]] on a first come, first serve basis.
* Converted lead company will be stored in the root of the [[External|external]] company list.
* Converted lead contacts will get the [[Role|role]] “prospect”.
 
4. Click the '''Save''' button.
 
 
 
[[Category:System Management]][[Category:View It]][[Category:Sales Tracking]]
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