Smartstaff, administrator
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When we started SmartSimple in the winter of 2002, some would say it was a bad time to start a software company but a wonderful time to play it safe and stay focused. However we wanted to know the answer to a simple question coming out of the dot-com bust... What would business software look like in the future?
[[File:mike-keith-black-and-white-500w.jpg|left]]
Web-based for sure, but also inclusive of many different peoples' needs, within any business process, and cost effective too. We believed the "big iron" solutions practically destroyed the software business. So flexible, modular and economic became our mantra.