- Don’t ask every question you think you need upfront on the signup page. Once a user has registered and logged into the system, you can ask them more questions as part of your process.
- The shorter your signup page, the greater your completion rate will be, so ask the minimum amount of questions possible. Go through each question and ask yourself: why are we collecting this information, and how are we using it now?
- Have someone else fill in your form and look critically at how they answered. Did they answers the way you expected? Do you need to revise the question or provide instructions to ensure you get desired responses?