===7. Flexibility and Efficiency of Use===
Help your users accomplish their goals faster and with less effort using accelerators.
An accelerator is something like on Instagram where you can double tap an image to “like” it instead of clicking the tiny heart. The double tap is slightly more efficient than finding and clicking the heart icon.
Another example is using CTRL + C to quickly copy instead of using menus in windows.
You might accelerate a user’s application by providing default options, or pull data from a previous application to populate a new one.
[[File:Usability-insta.png|thumb|none|400px|Provide accelerators to users.]]
Help users accomplish their goals faster by adding shortcuts and default options.
Ask yourself: can we help the user accomplish their goals faster and with less effort?